With a focus on increasing a non-profit organization’s contributed revenue,
the SponsorLink Approach to Development enables an organization to
‘turn on a dime’ to be able to readily initiate and respond to potential sponsors --
all through building organizational capacity as outlined below.
With a goal to identify new Development prospects and strategize on cultivation and solicitation strategies, regular one-on-one meetings with Board and Committee members will ensure that Development stays ‘top of mind’. Ongoing engagement (emails, meetings, calls) will include communications that highlight successes. A ‘Contact Report’ system provides a means for timely follow-up of ideas and action steps, as well as informs staff and volunteers on issues related to their projects.
A presentation that fully outlines every element of an organization, in a format that can easily be updated, serves as a transformative tool for major gift solicitations, trusted resource for grant applications, foundation for Board/volunteer orientation sessions, and is easily converted to personalized presentations for small and large groups.
Funders/grantors like to associate their commitment with a specific project/area that aligns with their interests. With a focus on securing funding for items that provide budget relief, identifying gift opportunities at various ‘price points’ provides opportunities for ‘sponsorship’ of projects/programs/events through both in-kind and financial gifts.
An efficient prospect development system leads staff to effectively follow-up with potential funders. Beyond database management, the effective utilization of key metrics helps determine next steps for engagement through the identification and cultivation of major gift prospects.
Identifying and recruiting executives with expertise to serve in a specific role on a committee strengthens the committee structure and serve as a feeder for leadership positions on committees and Board appointments. These appointments help Development/Marketing efforts, by building meaningful connections with executives in the corporate community and enables outreach to their individual connections as well.
From monthly cultivation events that take place on-site, to informal off-site gatherings around town, ongoing engagement of volunteers and donors alike is key to increased support.